THE STORY BEHIND 1477
Formerly Sin City Treasures
We began as Sin City Treasures to pay homage to our founding city, Las Vegas. In Vegas, anything can happen. The city is filled with beautiful lights and hidden treasures, including amazing jewelry pieces. The city of big lights and flashy bling was the perfect city for us to begin our journey.
As we continued our business, we realized some things:
1. We wanted to make beautiful jewelry pieces available and affordable for everyone.
2. We didn't want to just keep up with trends and "the next big thing". We wanted to bring life to traditional and antique pieces, to keep the stories behind these pieces alive.
3. We're suckers for a good love story, especially a great marriage proposal.
This is where we realized we needed to change some things. We decided to change our name to 1477Jewelers, in honor of the year 1477 when Archduke Maximilian proposed to Mary of Burgundy and commissioned the very first diamond engagement ring.
To us, tradition is everything. The ideals passed down from generation to generation make us who we are today. But, we also pride ourselves on turning tradition into trend™.
Turning Tradition into Trend.
At 1477, we search far and wide for rare and genuine, one-of-a-kind fine jewelry. We bring life back into vintage, antique and estate pieces to turn them into trendy pieces once again. If you don’t see it here, we’ll do whatever it takes to hunt it down or custom design the statement piece you’ve always wanted! We're the experts at finding that one-of-a-kind piece!
Shopping at 1477 means you’ll have full access to our Jewelry Concierge, who can guide you through your entire experience. Think of them as your personal jeweler; they can help find exactly what you’re looking for or the piece you never knew you needed. At 1477, we believe that personalized service makes all the difference when it comes to buying a piece you'll have for a lifetime. Experience the 1477 difference for yourself.